Originating from the sale of automobile and motorcycle tires, Kiheung International has since expanded its business into various areas of the automotive and mobility industry.

Kiheung International began with ‘Metzeler’ and expanded to distribute ‘Michelin’ and ‘Pirelli’ tires. In 2008, they established ‘WATTS Cycling’ to promote Korean cycling culture. They became authorized dealers for luxury brands Aston Martin and McLaren in 2015. In April 2019, they launched Royal Enfield Korea for motorcycle distribution and accessories.

Kiheung’s ultimate goal is to enhance the happiness of individuals involved in businesses related to human mobility by designing convenient, safe, and enjoyable journeys.